SylabUZ
Nazwa przedmiotu | Strategic Management |
Kod przedmiotu | 06.9-WM-ER-ZiIP-28_18 |
Wydział | Wydział Mechaniczny |
Kierunek | WM - oferta ERASMUS |
Profil | - |
Rodzaj studiów | Program Erasmus |
Semestr rozpoczęcia | semestr zimowy 2019/2020 |
Semestr | 2 |
Liczba punktów ECTS do zdobycia | 3 |
Typ przedmiotu | obowiązkowy |
Język nauczania | angielski |
Sylabus opracował |
|
Forma zajęć | Liczba godzin w semestrze (stacjonarne) | Liczba godzin w tygodniu (stacjonarne) | Liczba godzin w semestrze (niestacjonarne) | Liczba godzin w tygodniu (niestacjonarne) | Forma zaliczenia |
Wykład | 15 | 1 | - | - | Zaliczenie na ocenę |
Ćwiczenia | 15 | 1 | - | - | Zaliczenie na ocenę |
The main result of this course is to know the methods and tools of strategic analysis, requirements for formulation and implementation strategy, and the essence of enterprise development strategy.
Marketing, Economics
Course provides a comprehensive approach of strategic analysis and strategy formulation for the company. The concept, origin and development of strategic management, stages of strategic management, strategic planning methodology, selection of methods and tools of strategic analysis: analysis of the environment further and closer (benchmarking method, the method of Porter's five forces, PEST method), analysis of the potential of the company (product life cycle methods portfolio: McKinsey matrix, matrix Hofer'a, BCG matrix, SWOT analysis, strategic balance), analysis of SPACE. The company's competitive advantage: the key competencies, competition in the sector, the map of strategic groups, concept clusters, offering strategic alliances for the company. Strategic analysis of information sources: building and protection of strategic information system in the enterprise. The process of formulation and implementation of strategy.
Class:
· analysis of the environment further and closer (benchmarking method, the method of Porter's five forces, PEST method),
· analysis of the potential of the company (product life cycle methods portfolio: McKinsey matrix, matrix Hofer'a, BCG matrix, SWOT analysis, strategic balance),
· analysis of SPACE,
company's competitive advantage: the key competencies, competition in the sector, the map of strategic groups, concept clusters, offering strategic alliances for the company
Lecture, classes.
Opis efektu | Symbole efektów | Metody weryfikacji | Forma zajęć |
Lecture: grade
Evaluation of the results of the written test covering knowledge of the content of the subject.
Class: grade
Evaluation of the results of the written test.
1. Drucker, P. (1994). ‘The theory of the business’. Harvard Business Review, September–October
2. Hamel, G. and Prahalad, C. K. (1994). Competing for the Future. Boston, MA: Harvard Business Press
Zmodyfikowane przez prof. dr hab. inż. Justyna Patalas-Maliszewska (ostatnia modyfikacja: 09-05-2019 14:04)