The aim of the subject is to familiarize students with the problems of forms and techniques of political and public communication in contemporary societies and the basis of the process analyst's workshop for public opinion.
Wymagania wstępne
-
Zakres tematyczny
The concept and problems of public communication. Mass communication system.
Komunikologia. Theories and positions.
Participants and actors of the communication process.
Mass media. Public opinion.
Survey research. Cognitive and persuasive functions.
Political propaganda. Classic social engineering persuasion.
Political and election campaigns.
Political marketing. Methods and techniques, conditions of effectiveness and consequences.
Political advertising.
Metody kształcenia
Work with the text, work in groups, analysis of selected cases, discussion.
Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się
Opis efektu
Symbole efektów
Metody weryfikacji
Forma zajęć
Warunki zaliczenia
A written test in the form of open questions. Credit possible at obtaining min. 50% points for given answers.
Literatura podstawowa
Norris P. (2014), Why Electoral Integrity Matters, Oxford University Press.
Norris P. (2017), Strengthening Electoral Integrity, Oxford University Press.
Dalton R.J., Welzel Ch. (2015), The Civic Culture Transformed. From Allegiant to Assertive Citizens, Oxford University Press.
Norris P. (2014), Electoral Engieneering. Voting Rules and Political Behavior, Cambridge University Press.
Democracy, Accountability, and Representation ed by Przeworski A., Stokes S.C., Manin B., Cambridge University Press 1999.
National and European? Polish Political Elite in Comparative Perspective, (ed.) Wesołowski W., Słomczyński K.M., Kjerulf Dubrow J., IFiS Publishers, Warszawa 2010.
Markowski R. (2000), Party System Institutionalization in New Democracies: Poland – a Trend-Setter with No Followers.
Literatura uzupełniająca
Kitschelt H. (1995), Formation of Party Cleavages in Post-Communist Democracies: Theoretical Propositions, [in:] Party Politics Vol 1. No.4 pp.447-472.
Mcmenamin I., Gwiazda A. (2011), Three roads to institutionalisation: Vote-,office- and policy-seeking explanations of party switching in Poland, [in] European Journal Of Political Research, October.
Kunovich R.M. (2000), The „Morning After”: Political Participation During Systemic Transformation [in:] Social Paterns of Being Political (ed.) Słomczyński K.M., IFiS Publishers, Warszawa.
Uwagi
-
Zmodyfikowane przez dr Tomasz Kołodziej (ostatnia modyfikacja: 09-04-2021 12:20)
Ta strona używa ciasteczek (cookies), dzięki którym nasz serwis może działać lepiej. Korzystając z niniejszej strony, wyrażasz zgodę na ich używanie. Dowiedz się więcej.