1. SylabUZ
2. Wydział Ekonomii i Zarządzania
3. semestr zimowy 2023/2024
4. Ekonomia - drugiego stopnia z tyt. magistra
5. Internationalization of enterprises in the modern economy

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Internationalization of enterprises in the modern economy - opis przedmiotu

Cel przedmiotu

Familiarizing the student with the process of internationalization of enterprises by presenting basic concepts, definitions and theoretical issues. Familiarizing students with the factors determining the operation of the company on the global market. Identifying the factors affecting the form of internationalization. Creating the basis for the use of theoretical knowledge and conducting business analysis on selected examples. Building the basis for a critical assessment of the company's operations and competitiveness in the international dimension. Through group tasks, developing teamwork competences. Creating conditions for the development of communication in the group.

Wymagania wstępne

Zapisz zmiany

Lack

Zakres tematyczny

The content of the lecture: The essence of internationalization. Reasons for internationalization. Internationalization and globalization. Environment of a company operating on the global market and methods of its analysis. International competitiveness. Theories of internationalization: sequential model, unconventional internationalization, network approach, other concepts of internationalization. Endo- and exogenous motives of internationalization. Marketing policy in the conditions of internationalization.

The content of the exercises: Motives of internationalization of enterprises. Forms of internationalization of enterprises. Internationalization strategies. Internationalization barriers. The risk of the company's internationalization. Measuring the level of internationalization - methodological aspects. Foreign Direct Investment. Transnational corporations.

Metody kształcenia

Lecture: multimedia presentations, discussion.

Exercises: case studies, critical analysis, discussion and group work, brainstorming, classical problem method, literature studies, text work, book work.

Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się

Opis efektu	Symbole efektów	Metody weryfikacji	Forma zajęć

Warunki zaliczenia

The grade for the subject consists of the grade for lectures (50%) and exercises (50%). The final grade is determined as the arithmetic average of the grades for the case study and the test. The condition for passing the course is positive grades from the exercises and the lecture. Lecture: pass with a grade. Assessment of the lecture will take the form of multiple choice and supplementary tests. The pass will be assessed as follows: 91%-100% very good, 81%-90% good plus, 71%-80% good, 61%-70% sufficient plus, 51%-60% sufficient, below 51% unsatisfactory.

Exercises: pass with a grade. Passing exercises in the subject takes the form of a case study and tasks to be solved independently. A case study is prepared by students in groups of 2-3 and presented during classes. The case study is based on publicly available information on the internationalization of a selected Polish company. In addition, activity and participation in discussions will also be assessed.

Literatura podstawowa

1. Wach K., Internationalization of Firms, Wydawnictwo Naukowe PWN, Warszawa 2019.
2. Tamer Cavusgil S., Knight G., Riesenberger J.R., International Business: The New Realities, Global Edition, 4th Edition, Pearson Education, New York, 2017.

Literatura uzupełniająca

1. Górska Grginović M. International orientation of key decision-makers and firm internationalization. Evidence from small and medium-sized companies in Poland, Oficyna Wydawnicza SGH, Warszawa 2022.
2. Somerville B., Gamble A., Carneiro Jr. C., Al Barazi R., Internationalization. In: Beginning Rails 6. Apress, Berkeley, CA 2020. https://doi.org/10.1007/978-1-4842-5716-6_17

Uwagi

Zmodyfikowane przez dr Joanna Wyrwa (ostatnia modyfikacja: 26-05-2023 21:29)