1. SylabUZ
2. Wydział Budownictwa, Architektury i Inżynierii Środowiska
3. semestr zimowy 2023/2024
4. WBAiIŚ Architektura - oferta ERASMUS - Program Erasmus
5. Graphic design

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Graphic design - opis przedmiotu

Cel przedmiotu

- **Stimulating and developing sensitivity to form, color, and light**.

- **Educating sensitivity and visual imagination**, drawing from knowledge of form structure, perception, and the psychology of color.

- **Stimulating and developing the skills to create form as a visual metaphor for shape and its dynamics**.

- **Expanding and consolidating skills in subjective visual thinking** and individual artistic style and expression.

- **Cultivating structural perception** as the most fundamental visual experience.

- **Deepening knowledge of the issues and tasks of art in architecture** and the skills to present one's own visual concepts integrated with architectural form.

- **Teaching skills to use artistic techniques, knowledge of color, artistic composition, and perception** in the creation of one's own ideas.

- **Developing skills to define the relationships between theoretical and practical aspects of artistic work**.

- **Educating a creative attitude** and understanding architecture as a field of art that plays an important role in social education.

Wymagania wstępne

Zapisz zmiany

No prerequisites. 

Zakres tematyczny

Getting acquainted with applied graphics as a field of visual arts related to visual identification (poster, logo, business card, press advertisement, internet banner) and with the general division of graphic techniques (gravure, relief, flat, screen printing), as well as selected techniques of relief printing (woodcut, linocut, gypsum, metalcut).

Approximation of concepts such as: point, line, plane, shape, form, light, color, texture, contrast, symmetry, asymmetry in the context of the basic principles of graphic design and teaching the ability to correctly interpret a single form and the arrangement of forms as a composition on a plane and apply this skill to design the graphic layout of the printed text (typography).

Gaining basic skills in the field of applied graphics in order to create simple graphic designs and implement your own artistic concept (e.g. designing your own logotype or business card).

Gaining the ability to create a graphic matrix for an original project (e.g. a logo), in a graphic technique of your choice - in order to make a series of prints. Developing the ability to present one's own artistic concepts and their interpretation in selected graphic techniques.

Learning the composition and formal and artistic solutions of architectural concept boards (competition, diploma, investor).

Metody kształcenia

**Observation, analysis, interpretation, conceptual sketches.**

**Solving compositional problems independently or in collaboration with the instructor.**

**Creating one's own artistic concepts based on general guidelines.**

**Individual exploration of artistic expression forms - photography, computer graphics.**

**Summarizing results and discussion.**

Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się

Opis efektu	Symbole efektów	Metody weryfikacji	Forma zajęć

Warunki zaliczenia

The provided text outlines the requirements for a course or assessment. Here's the translation into English:

**Attendance at classes (minimum 80%).**

**Passing all exercises.**

**Participation in the final review.**

**Active involvement in the organization of the exhibition.**

**Submission of original copies of all works.**

**The final grade is the average of the grades obtained in partial tasks, attendance, and participation in the classes.**

Literatura podstawowa

Lewis K., Graphic Design for Architects: A Manual for Visual Communication, Routledge, 2015 

Weill A., A History of Graphic Design, John Wiley & Sons, 1998 

Paul Harris, Gavin Ambrose, The Fundamentals of Graphic Design, AVA Publishing, 2009 

Heller S., Design Literacy: Understanding Graphic Design, Allworth Press, 2004 

Cyr, Lisa L, Graphic Workshop, The Quarto Group Incorporated, 2014

Sean Adams, Masters of design : logos & identity : a collective of the world's most inspiring logo designers, Rockport Publishers, 2008

Jim Krause, The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions, HOW Books, 2012

George Bokhua, Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons, Rockport Publishers, 2022

Cyr, Lisa L, Graphic Workshop, The Quarto Group Incorporated, 2014

Literatura uzupełniająca

Aynsley J., Pioneers Of Modern Graphic Design, Mitchell Beazley, 2005 

Sean Adams, Masters of design : logos & identity : a collective of the world's most inspiring logo designers, Rockport Publishers, 2008

Uwagi

A laboratory room should be equipped with design software specified by the instructor at the beginning of the semester.

Zmodyfikowane przez dr Nimet Pinar Ozguner Gulhan (ostatnia modyfikacja: 17-12-2023 11:20)