Multimedia in Business - course description

General information

Course name	Multimedia in Business
Course ID	11.9-WK-DEED-MB-S22
Faculty	Faculty of Mathematics, Computer Science and Econometrics
Field of study	Data Engineering
Education profile	academic
Level of studies	Second-cycle studies leading to MS degree
Beginning semester	summer term 2023/2024

Course information

Semester	3
ECTS credits to win	3
Available in specialities	Business analytics
Course type	optional
Teaching language	english
Author of syllabus	mgr inż. Andrzej Majczak dr inż. Paweł Wolański dr hab. inż. Silva Robak, prof. UZ

Classes forms

The class form	Hours per semester (full-time)	Hours per week (full-time)	Hours per semester (part-time)	Hours per week (part-time)	Form of assignment
Lecture	30	2	-	-	Credit with grade
Project	15	1	-	-	Credit with grade

Aim of the course

The aim of the course is to learn the possibilities and principles of using multimedia techniques in business, to become acquainted with the possibilities of social networking services and "Web 2.0" and to learn the rules of giving a multimedia presentation.

Prerequisites

Basic computer and Internet skills.

Scope

Lecture:

The essence and origins of multimedia technologies. Inventions that are the foundation for multimedia, the Internet and the popularization of multimedia, the latest multimedia devices and their general applications.
The role of image, sound and animation in multimedia transmission
Web 2.0 tools. Review of social networking sites, Web 2.0.
Mashup websites - applications.
Web 3.0 - the Internet of the future.
Applications of multimedia technologies in economic areas. Multimedia in the enterprise, examples of multimedia applications in business, multimedia in teaching.
Copyright and multimedia content.

Project:

Multimedia presentation on a selected topic related to business and management.

Teaching methods

Traditional lecture; Discussion; Group project (5 people in a given group) in the form of a multimedia presentation.

Learning outcomes and methods of theirs verification

Outcome description	Outcome symbols	Methods of verification	The class form

Assignment conditions

Participation in classes is obligatory. The grade for the course consists of the grade for the project (50%) and the grade for the exam (60%). The condition for passing the course is a positive grade for the project and the exam.

Notes

Modified by dr Maciej Niedziela (last modification: 11-04-2024 16:06)

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