1. SylabUZ
2. Wydział Artystyczny
3. semestr zimowy 2018/2019
4. WA - oferta ERASMUS / sztuki plastyczne - Program Erasmus pierwszego stopnia
5. Projektowanie graficzne

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Projektowanie graficzne - opis przedmiotu

Cel przedmiotu

By the end of the course the students will be able to independently create graphic design and compose visual information. The students will be able to synthesise text and image as crucial elements of visual information and apply the rules of typography in their compositions.

Wymagania wstępne

Zapisz zmiany

The student should be able to through basic of graphic design (typography, composition, drawing, knowledge of colours). The student should have a basics knowledge and skills to use graphic programmes Adobe Creative Clouds (Photoshop, Illustrator, InDesign) applied in vector graphics, text editing, and work with bitmaps. The student should also demonstrate an awareness of printing techniques. The students should be able to compose a text and picture and should know the different designs forms, with the differences between the graphics for print and for the Web.

Zakres tematyczny

During the course students create logo designs and some elements of brand and corporate identities. They design some communication sign and pictogram systems. Students also to design posters: for culture (theatre, film, music), social, political, advertising and other, using various typographic ideas and illustration methods. During the course students learn about principles of book illustration, with emphasis on personal art creation. The choice between using the computer graphic programs and the hand-made techniques is possible. The students work both individually and in a group.

Metody kształcenia

Exercises are based on consultations initiated by sketching concepts (manual) to ready projects (topics to choose from - program content) realized by graphics software in a computer lab. Individual consultations allow you to develop appropriate and independent design decisions. Students also prepare materials and work independently outside the studio. Classes are supported by visual materials, demonstrations and short lectures on contemporary issues of visual identification and communication, references to web sources and discussions in this area. Students are required to become acquainted with current proposals in the field of magazines and literature and websites. The students also have access and make use of to the University’s virtual learning network.

Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się

Opis efektu	Symbole efektów	Metody weryfikacji	Forma zajęć

Warunki zaliczenia

Each student receives individual feedback. Special emphasis is placed on independence, creativity, involvement and cooperation with the tutor. The students are expected to be able to demonstrate their criticality in a graphic and verbal form. The students will be required to submit a portfolio in accordance with the course regulations.

Literatura podstawowa

1. Airey David, Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition, 2015

2. Bierut Michael, How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, 2015

3. Bringhurst Robert,The Elements of Typographic Style, 2002

4. Evamy Michael, Logo: The Reference Guide to Symbols and Logotypes, 2015

5. Frutiger Adrian, Signs and Symbols: Their Design and Meaning, 1998

6. Lupton Ellen, Thinking with Type, 2nd revised and expanded edition, 2010

7. Newark Quentin, What Is Graphic Design? (Essential Design Handbooks), 2007

8. Twemlow Alice, What Is Graphic Design For? (Essential Design Handbooks), 2006

9. Wheeler Alina, Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition, 2012

10. Mrowczyk Jacek, Warda Michał, Projektowanie graficzne w Polsce, Wydawnictwo Karakter, Kraków 2010 (in Polish)

Literatura uzupełniająca

https://pracownia201.pl (Graphic Design Studio)

http://www.postermuseum.pl/en/

http://www.poster.com.pl/pl/poster-artist.htm

https://www.behance.net/galleries/2/Graphic-Design

https://ilovetypography.com/

http://welovetypography.com/

http://www.debutart.com/#/illustration

https://www.creativebloq.com

Uwagi

Zmodyfikowane przez dr Patrycja Wilczek-Sterna (ostatnia modyfikacja: 28-03-2018 13:42)