SylabUZ
| Course name | METHODS FOR RESEARCHING OF SURROUNDING THE ENTERPRISE |
| Course ID | 04.0-WZ-P-MRSE-S18 |
| Faculty | Faculty of Economics and Management |
| Field of study | WEiZ - oferta ERASMUS |
| Education profile | - |
| Level of studies | Erasmus programme |
| Beginning semester | winter term 2020/2021 |
| Semester | 2 |
| ECTS credits to win | 5 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
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| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Class | 30 | 2 | - | - | Credit with grade |
A purpose of the subject is examining phenomena, processes and conditioning coming from different dimensions of surrounding of enterprises influencing on functioning of a firm and economies. Students know methods being used to examine occurrences happening in surroundings of enterprises.
No
Classes: methods for analogies, market tests, the Delphic method, PEST and EPISTLE analysis, BCG, ADL, Mc Kinsey's Method, SWOT, Benchmarking, scenario analysis, extrapolation of the trend.
Lectures: students know the purpose of examining the macroenvironment of the enterprise. Moreover they find phenomena, processes and coming conditioning being received from different dimensions of surroundings for functioning of enterprises and economies. Students know methods for examining occurrences happening in surroundings of enterprises.
Conventional lecture, solving problems, group work, classical problem method, discussion, brainstorming, exchange of ideas.
| Outcome description | Outcome symbols | Methods of verification | The class form |
Conditions of ranking for exercises: a positive mark in the test (min. 60%) Conditions of ranking for lectures: a positive mark in the writing exam (min. 60%) .
Lecturer: a.gondek@wez.uz.zgora.pl
Modified by dr Paweł Szudra (last modification: 10-08-2020 22:06)
