SylabUZ
Course name | Strategic Management |
Course ID | 06.9-WM-ZiIP-ANG-D-01_20 |
Faculty | Faculty of Engineering and Technical Sciences |
Field of study | Management and Production Engineering |
Education profile | academic |
Level of studies | Second-cycle studies leading to MSc degree |
Beginning semester | winter term 2021/2022 |
Semester | 1 |
ECTS credits to win | 3 |
Course type | obligatory |
Teaching language | english |
Author of syllabus |
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The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
Project | 30 | 2 | - | - | Credit with grade |
Lecture | 15 | 1 | - | - | Credit with grade |
The main objective of the course is to provide knowledge on the methods and tools of strategic analysis and the importance of formulation and implementation the development strategy in a company.
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The course constitutes a comprehensive approach to the critical role of strategic analysis and to the formulation of development strategy for a company. The concept, origin and development of strategic management, stages of strategic management, strategic planning methodology, selection methods and tools of strategic analysis: analysis of a further and closer environment (Benchmarking method, Porter's 5 forces method, the PEST method), the analysis of the company's potentials (product life cycle, portfolio methods: McKinsey Matrix, Hofer's Matrix , BCG Matrix, SWOT analysis, strategic balance), the SPACE analysis. Competitive advantage of a company: core competencies, competition in a given sector, a map of strategic groups, the concept of clusters, offering of strategic alliances for the company. Sources of information for strategic analysis: formation and protection of strategic information system in a company. The process of formulation and implementation of development strategies.
The following issues are included in the curriculum of the class activities:
Competitive advantage of a company: core competencies, competition in a given sector, a map of strategic groups, the concept of clusters, offering of strategic alliances for the company.
Conventional lecture. Classes.
Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture: graded credit
The rating is issued based on a written test covering the verification of the knowledge of the issues from the curriculum.
Class: graded credit
Assessment: 50%L, 50% Class.
The rating is determined based on the results of the test - evaluation of skills related to the performance of exercise tasks.
Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 29-04-2021 18:58)