SylabUZ
| Nazwa przedmiotu | Strategic management |
| Kod przedmiotu | 04.0-WZ-ZarzD-SM |
| Wydział | Wydział Ekonomii i Zarządzania |
| Kierunek | Zarządzanie |
| Profil | ogólnoakademicki |
| Rodzaj studiów | drugiego stopnia z tyt. magistra |
| Semestr rozpoczęcia | semestr zimowy 2023/2024 |
| Semestr | 1 |
| Liczba punktów ECTS do zdobycia | 5 |
| Typ przedmiotu | obowiązkowy |
| Język nauczania | angielski |
| Sylabus opracował |
|
| Forma zajęć | Liczba godzin w semestrze (stacjonarne) | Liczba godzin w tygodniu (stacjonarne) | Liczba godzin w semestrze (niestacjonarne) | Liczba godzin w tygodniu (niestacjonarne) | Forma zaliczenia |
| Ćwiczenia | 15 | 1 | 9 | 0,6 | Zaliczenie na ocenę |
| Wykład | 15 | 1 | 9 | 0,6 | Egzamin |
To present knowledge of the essence, principles of strategic management. To show the role of strategic management in the development of enterprises. To learn about the processes of analysis strategic analysis, strategic planning and strategy implementation. To apply methods of strategic analysis, strategic planning and strategy implementation to solve management problems.
Basics of management, project management, macroeconomics, management concepts.
Lecture
The essence of strategic management; The essence, levels and types of strategy; The global and local context of strategy; The process of strategy formulation; The vision, mission and strategic goals of the organization; Competitiveness vs. competitive advantage of the organization; Methods of strategic analysis of the organization's environment; Strategic planning, Strategy implementation; Strategic alliances, mergers and acquisitions; Strategic management under the impact of globalization and dynamic environment.
Exercises
Essence of strategy and strategic management; Levels and types of strategy; Application of methods: strategic analysis, strategic planning strategic planning, implementation of strategy.
Conventional lecture, multimedia presentation, case study analysis, project, teamwork, discussion.
| Opis efektu | Symbole efektów | Metody weryfikacji | Forma zajęć |
Lecture:
Examination in written form - answer four questions from the issues applicable to the exam. The condition for receiving credit is to obtain min. 51% from the exam. Issues will be given to students one month before the exam. Students who have a positive grade from the exercises will take the exam.
Exercises:
Demonstrate knowledge of strategic management terminology; present the partial stages and the final project on strategic planning and strategy implementation; justify the choice of strategic planning and strategy implementation methods used; explain (justify) the results of the work. The grade for the exercises consists of the grade for the project (60%), grades for the exercises - a minimum of 2 exercises (40%).
The final grade for the course consists of positive marks from the lecture and exercises.
1. Rothaermel F., Strategic Management 3rd Edition, McGraw Hill, 2016.
2. Volberda, H. W., Morgan, R. E., Reinmoeller, P., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E., Strategic Management: Competitiveness and Globalization (Concepts & Cases). Cengage Learning. 2011
3. Ansoff H., Strategic Management, Springer, 2007.
1. Sobotkiewicz D., Changes in the Strategies and Structures of Subsidiaries of Multinational Corporations during the Covid 19 Pandemic, ERSJ, XXIV(Issue 4), 2021.
Zmodyfikowane przez dr hab. Dariusz Sobotkiewicz, prof. UZ (ostatnia modyfikacja: 28-05-2023 15:56)
