SylabUZ
| Course name | Strategic Management |
| Course ID | 06.9-WM-ER-ZiIP-28_18 |
| Faculty | Faculty of Mechanical Engineering |
| Field of study | WM - oferta ERASMUS |
| Education profile | - |
| Level of studies | Erasmus programme |
| Beginning semester | winter term 2019/2020 |
| Semester | 1 |
| ECTS credits to win | 3 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
|
| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Lecture | 15 | 1 | - | - | Credit with grade |
| Class | 15 | 1 | - | - | Credit with grade |
The main result of this course is to know the methods and tools of strategic analysis, requirements for formulation and implementation strategy, and the essence of enterprise development strategy.
Marketing, Economics
Course provides a comprehensive approach of strategic analysis and strategy formulation for the company. The concept, origin and development of strategic management, stages of strategic management, strategic planning methodology, selection of methods and tools of strategic analysis: analysis of the environment further and closer (benchmarking method, the method of Porter's five forces, PEST method), analysis of the potential of the company (product life cycle methods portfolio: McKinsey matrix, matrix Hofer'a, BCG matrix, SWOT analysis, strategic balance), analysis of SPACE. The company's competitive advantage: the key competencies, competition in the sector, the map of strategic groups, concept clusters, offering strategic alliances for the company. Strategic analysis of information sources: building and protection of strategic information system in the enterprise. The process of formulation and implementation of strategy.
Class:
· analysis of the environment further and closer (benchmarking method, the method of Porter's five forces, PEST method),
· analysis of the potential of the company (product life cycle methods portfolio: McKinsey matrix, matrix Hofer'a, BCG matrix, SWOT analysis, strategic balance),
· analysis of SPACE,
company's competitive advantage: the key competencies, competition in the sector, the map of strategic groups, concept clusters, offering strategic alliances for the company
Lecture, classes.
| Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture: grade
Evaluation of the results of the written test covering knowledge of the content of the subject.
Class: grade
Evaluation of the results of the written test.
1. Drucker, P. (1994). ‘The theory of the business’. Harvard Business Review, September–October
2. Hamel, G. and Prahalad, C. K. (1994). Competing for the Future. Boston, MA: Harvard Business Press
Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 09-05-2019 14:02)
