Digital advertising - course description

General information

Course name	Digital advertising
Course ID	15.3-WE-BizElP-DA-Er
Faculty	Faculty of Computer Science, Electrical Engineering and Automatics
Field of study	E-business
Education profile	practical
Level of studies	First-cycle Erasmus programme
Beginning semester	winter term 2019/2020

Course information

Semester	1
ECTS credits to win	4
Course type	obligatory
Teaching language	english
Author of syllabus	dr inż. Łukasz Hładowski

Classes forms

The class form	Hours per semester (full-time)	Hours per week (full-time)	Hours per semester (part-time)	Hours per week (part-time)	Form of assignment
Lecture	15	1	-	-	Credit with grade
Laboratory	30	2	-	-	Credit with grade

Aim of the course

Providing knowledge on digital media, including current technologies and requirements of electronic media industry.

Teaching the principles of advertising media creation. Teaching principles of acquisition and digital processing of pictures, video and audio materials.

Teaching principles of practical Internet publishing of different contents.

Prerequisites

Technological aspects of the Internet.

Scope

Digital media characteristics. Sound and image perception. Importance of the color management and the role of color profiles.
Multimedia input (digital still cameras, video cameras, microphones, scanners) and output (monitors, printers, plotters, 3D printers, speakers) devices. Device parameters and methods for device selection.
Use of digital cameras. Principles of photography. Camera and lens selection based on the photographed scene: macro photography, pack shot, news photography.
Digital image processing. Image formats. Analysis and editing of digital images. Principles of typography.
Use of digital video cameras. Principles for video capture. Advertisements. Principles of movie editing for the Internet.
Audio. Audio acquisition. Principles of audio processing (denoise, special effects, filtration). Video and audio integration and synchronization.
Content creation. Using digital stock photo banks. Creation of landing pages. Selecting proper content parameters (resolution, size, format).
Principles of business graphics. Posters, invitations, business cards, folders and pictures. Creating digital presentations.
Content publishing. Use of Internet content distribution networks, incliding YouTube, Fotolia, Picasa Web, social networks, discussion forums, Kickstarter, Live publishing using streaming media.

Teaching methods

Lecture - conventional lecture using a beamer,

Lab - hands-on classes in a computer lab.

Learning outcomes and methods of theirs verification

Outcome description	Outcome symbols	Methods of verification	The class form

Assignment conditions

Lecture - oral or written test administered at the end of the semester.

Lab - final grade is a weighted average for all elements of the course. A grade is given for the preparation to the task (written test) and a practical result of the task.

Final grade = Weighted average calculated with 40% lecture mark and 60% lab mark.

Notes

Modified by dr inż. Łukasz Hładowski (last modification: 11-12-2019 11:54)

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