Advanced graphics in advertising - course description

General information

Course name	Advanced graphics in advertising
Course ID	04.2-WE-BizElP-ZaawMetGrafwRekl-Er
Faculty	Faculty of Computer Science, Electrical Engineering and Automatics
Field of study	E-business
Education profile	practical
Level of studies	First-cycle Erasmus programme
Beginning semester	winter term 2019/2020

Course information

Semester	2
ECTS credits to win	5
Course type	obligatory
Teaching language	english
Author of syllabus	dr inż. Andrzej Czajkowski

Classes forms

The class form	Hours per semester (full-time)	Hours per week (full-time)	Hours per semester (part-time)	Hours per week (part-time)	Form of assignment
Lecture	30	2	-	-	Credit with grade
Laboratory	30	2	-	-	Credit with grade

Aim of the course

Familiarize students with different approaches to create 3D computer graphics.
Introduce modern CGI environments.
Introduce the concepts of 3D modelling, texturing and animation.
Introduce the modern approaches to advertisement creation process such as virtual or augmented reality.

Prerequisites

Digital advertising

Scope

Concepts of 3D graphics - vertex, edge and polygon
Hard Surface and organic modelling.
Key framing and interpolation in 3D animation, hierarchy with inheritance in animation.
Rendering process - optimisation and methods
Tools supports of 3D applications developing and programming.
Techniques to create virtual worlds with focus on in-game advertising.
Scripting in 3D environments systems.
Bridging the real and virtual world to achieve augmented reality.

Teaching methods

laboratory classes, lecture

Learning outcomes and methods of theirs verification

Outcome description	Outcome symbols	Methods of verification	The class form

Assignment conditions

Lecture - the passing criterion is a sufficient mark from the final test.
Laboratory - the passing criterion are positive marks for laboratory exercises.
Final mark components = lecture: 50% + laboratory: 50%

Notes

Modified by dr inż. Andrzej Czajkowski (last modification: 12-12-2019 10:13)

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