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Enterpreneurship - course description

General information
Course name Enterpreneurship
Course ID 14.3-WM-BizElP-Przedsięb-Er
Faculty Faculty of Computer Science, Electrical Engineering and Automatics
Field of study E-business
Education profile practical
Level of studies First-cycle Erasmus programme
Beginning semester winter term 2019/2020
Course information
Semester 8
ECTS credits to win 5
Course type obligatory
Teaching language english
Author of syllabus
  • prof. dr hab. inż. Justyna Patalas-Maliszewska
Classes forms
The class form Hours per semester (full-time) Hours per week (full-time) Hours per semester (part-time) Hours per week (part-time) Form of assignment
Lecture 30 2 - - Credit with grade
Project 30 2 - - Credit with grade

Aim of the course

The main result of this course is to know the essence of entrepreneurship, with the principles of preparing a business strategy and the principles of running their own business. Developing practical skills in the preparation of a business plan.

 

Prerequisites

Knowledge of business economics and business management

Scope

The essence of entrepreneurship, the issue of innovation, legal forms of enterprises.

Characteristics of Spin out and Spin off companies.

Sources of financing enterprises.

Possibilities of cooperation with the research and development sphere: business incubators.

Business plan - concept, functions, structure of the business plan.

Strategic plan in a business plan: strategic goals, characteristics of the immediate and distant environment of the company.

Marketing plan in a business plan: competition analysis using the benchmarking method, industry trends analysis, potential customers analysis, potential price analysis, preparation of promotion strategy.

Organizational plan in a business plan: organization and management of human resources and infrastructure planning;

Technical plan in a business plan: investment planning.

Financial plan in a business plan: balance sheet, profit and loss account, financial flows.

Business risk assessment.

Teaching methods

Lecture - conventional lecture using a video projector, presentation of a case study.

Project: practical classes, discussions, case studies.

Learning outcomes and methods of theirs verification

Outcome description Outcome symbols Methods of verification The class form

Assignment conditions

Lecture - Evaluation of the results of the written test covering knowledge of the content of the subject

Project -  Evaluation of the results of the written project covering knowledge of the content of the subject

Final grade = 50% of the final grade from the form of classes lecture + 50% of the final grade from the form of project.

Recommended reading

1.   Ries E., The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 2011

2.   Osterwalder A., Pigneur Y., Business Model Generation, 2010

3.  Pearce J.A., Robinson R.B., Strategic Management,  2010.

4.  Patalas-Maliszewska, Managing Knowledge Wolkers - Value Assessment, Methods, and Application Tools, Springer Verlag, 2013.

Further reading

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Notes

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Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 10-12-2019 14:07)