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  1. SylabUZ
  2. Faculty of Social Sciences
  3. winter term 2020/2021
  4. Sociology - Second-cycle studies leading to MS degree
  5. Social Aspects of Advertising
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Social Aspects of Advertising - course description

General information
Course name Social Aspects of Advertising
Course ID 14.2-WP-SOCDA-SAR
Faculty Faculty of Social Sciences
Field of study Sociology
Education profile academic
Level of studies Second-cycle studies leading to MS degree
Beginning semester winter term 2020/2021
Course information
Semester 3
ECTS credits to win 2
Course type obligatory
Teaching language polish
Author of syllabus
  • dr hab. Beata Trzop, prof. UZ
Classes forms
The class form Hours per semester (full-time) Hours per week (full-time) Hours per semester (part-time) Hours per week (part-time) Form of assignment
Class 15 1 - - Credit with grade

Aim of the course

Familiarizing students with the problems of advertising in the social aspect, types of advertising messages and models of their social decoding.

Prerequisites

-

Scope

  1. Basic definition issues related to advertising.
  2. Psychological aspects of advertising.
  3. Social and economic aspects of advertising.
  4. Types of ads: related to the media: TV advertising, press advertising, radio advertising.
  5. Outdoor advertising.
  6. Commercial advertising and social advertising.
  7. Decoding the advertisement.
  8. Social roles in advertising.

Teaching methods

Work with the text, group work, brainstorming, group discussion.

Learning outcomes and methods of theirs verification

Outcome description Outcome symbols Methods of verification The class form

Assignment conditions

The evaluation criterion is the selection of papers/magazines, the design of the tool (the categorization key, conclusions from the analysis). Compliance with the topic, correct work structure, language, reliability, independence of the work, appropriate selection of the literature of the subject.

Recommended reading

  1. Wimmer R. D., Dominick J. R. (2006), Mass Media Research: An Introduction (10th Edition), Wadsworth, Cengage Learning: Boston MA.
  2. Berger A. A. (1995), Essentials of Mass Communication Theory, Thousands Oaks: Sage Publications.
  3. Zielińska M., Szaban D. (2016), On the way to post-materialism? Polish and Ukrainian students in terms of cultural change, [in:] Youth In Central and Eastern Europe. Sociological Studies, 2 (6), s. 135—151.
  4. Karlsson M.B. (2016), Goodbye politics, hello lifestyle. Changing news topics in tabloid, quality and local newspaper websites in the U.K. and Sweden from 2002 to 2012 [in:] Observatorio Journal, vol. 10 – No.4 (2016), 150-165.

Further reading

  1. Newton K. (1999), Mass Media Effecs: Mobilization or Media Malaise?, [in:] British Journal of Political Sciences, vol. 29, No. 4 (577-599).
  2. Jakubowicz K. (2008), „Poli-tabloidization” and the Media in Central and Eastern Europe, [in:] Global Media Journal—Polish Edition No 1 (4), 2008. 

 

Notes

-


Modified by dr Tomasz Kołodziej (last modification: 16-04-2020 09:50)

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