To acquaint the student with the main issues related to Public Relation and Media Relatios.
Prerequisites
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Scope
Public relations in social communication
Basic tools for image shaping
Influence of the media, information, public opinion and political communication
Public relations in public institutions
Public relations and politics
Media spinning
Public relations in crisis situations
Internal communication (Internal communication)
Design and analysis of the image campaign
Ethics in public relations
PR in the service of ideas - social gatherings
Teaching methods
Work with the text, group discussion, team work.
Learning outcomes and methods of theirs verification
Outcome description
Outcome symbols
Methods of verification
The class form
Assignment conditions
Preparation of group work in the form of an image campaign project.
Recommended reading
Wimmer R. D., Dominick J. R. (2006), Mass Media Research: An Introduction (10th Edition), Wadsworth, Cengage Learning: Boston MA.
Berger A. A. (1995), Essentials of Mass Communication Theory, Thousands Oaks: Sage Publications.
Zielińska M., Szaban D. (2016), On the way to post-materialism? Polish and Ukrainian students in terms of cultural change, [in:] Youth In Central and Eastern Europe. Sociological Studies, 2 (6), s. 135—151.
Karlsson M.B. (2016), Goodbye politics, hello lifestyle. Changing news topics in tabloid, quality and local newspaper websites in the U.K. and Sweden from 2002 to 2012 [in:] Observatorio Journal, vol. 10 – No.4 (2016), 150-165.
Further reading
Additional materials prepared by the teacher.
Notes
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Modified by dr Tomasz Kołodziej (last modification: 26-04-2020 11:44)
