SylabUZ
| Course name | Marketing Data Analysis |
| Course ID | 14.2-WP-SOC-ADM |
| Faculty | Faculty of Social Sciences |
| Field of study | WNS - oferta ERASMUS / Sociology |
| Education profile | - |
| Level of studies | Second-cycle Erasmus programme |
| Beginning semester | winter term 2021/2022 |
| Semester | 1 |
| ECTS credits to win | 3 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
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| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Class | 30 | 2 | - | - | Credit with grade |
Presentation of various methods and techniques of qualitative and quantitative marketing data analysis. The course is step-by-step guide how to deal with data from marketing research and how to present the results of those research.
Completed any of research methods and data analysis course
Basic principles of marketing data analysis; Marketing data analysis – correlations, differences; Public marketing databases; Interpretation of collected marketing data; Rules of marketing data analysis. Preparing data for analysis. Preparing report based on marketing data analysis.
Academically supervised student-governed problem oriented project work.
Multimedia learning process – using Power Point presentations
Class/group project.
Problem solving or case studies
| Outcome description | Outcome symbols | Methods of verification | The class form |
Individual assessment based on active participation during the course.
Group-Project report plus group oral defense of the project report.
*The subject can be run every semester, in case there is not enough persons to make a group there will be individual class run during instructor hours.
Modified by dr Magdalena Pokrzyńska (last modification: 15-04-2021 19:17)
