SylabUZ
| Course name | Mobile marketing |
| Course ID | 04.7-WM-BizElP-MarkMob-Er |
| Faculty | Faculty of Computer Science, Electrical Engineering and Automatics |
| Field of study | E-business |
| Education profile | practical |
| Level of studies | First-cycle Erasmus programme |
| Beginning semester | winter term 2022/2023 |
| Semester | 6 |
| ECTS credits to win | 3 |
| Course type | optional |
| Teaching language | english |
| Author of syllabus |
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| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Lecture | 15 | 1 | - | - | Credit with grade |
| Laboratory | 15 | 1 | - | - | Credit with grade |
The aim of the course is to familiarize students with the methods and techniques of effective mobile marketing, mobile marketing strategies and the principles of a mobile advertising campaign, marketing research, promotions, marketing campaigns; acquiring the ability to use mobile marketing techniques; acquiring the ability to assess adopted strategies in mobile marketing.
Introduction to internet technologies, Internet technologies, Websites designing, e-Commerce and e-service, Business application programming, Mobile technologies for e-Business, Internet marketing
Lecture:
Forms of mobile activity. A company in the mobile world. The impact of mobile technologies on the functioning of enterprises: increasing marketing activities, shaping shopping preferences. Mobile strategy: brand and awareness, mobility in customer relationship management, mobility in advertising, marketing and sales. Information gathering: primary and secondary research. Mobile recipient and its possibilities. Advertising space. Mobile Internet in marketing. Advertising campaigns in the mobile channel. SEO. SEM. AdWords for mobile. Types of mobile advertising. SMS marketing. MMS marketing. Mobile emails. Mobile game marketring. Ambient media in mobile marketing. QR codes in marketing. Argumented reality. Mobile advertising networks. Success and mobile project.
Laboratory:
The use of mobile Internet resources in conducted marketing activities for designed and selected by the student his/her own activity (own business) of service, commercial or production character, including development of a mobile marketing strategy, selection of the best method of reaching the client ensuring marketing success (including choice and developing mobile advertising methods, communication with the client, engaging the client) and visualization of the effects of implementing marketing activities in mobile marketing.
Lecture - conventional lecture with the use a video projector.
Laboratory - practical classes given in the computer laboratory.
| Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture - written test carried out at the end of the semester.
Project - realization of the assigned project: the final grade is the weighted sum of the grades obtained for the realization of individual elements of the training course and the form of its presentation. The contribution of individual elements of the grade:selection of mobile marketing strategy and methods of its realization supported by collected market knowledge 30%, prepared forms of company promotion on the mobile Internet - marketing 40%, visual presentation of mobile marketing activities 30%.
The final grade is 50% of the lecture grade plus 50% of the laboratory grade.
Modified by dr inż. Joanna Cyganiuk (last modification: 22-04-2022 11:55)
