SylabUZ
| Course name | Enterpreneurship |
| Course ID | 14.3-WM-BizElP-Przedsięb-Er |
| Faculty | Faculty of Computer Science, Electrical Engineering and Automatics |
| Field of study | E-business |
| Education profile | practical |
| Level of studies | First-cycle Erasmus programme |
| Beginning semester | winter term 2022/2023 |
| Semester | 8 |
| ECTS credits to win | 5 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
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| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Lecture | 30 | 2 | - | - | Credit with grade |
| Project | 30 | 2 | - | - | Credit with grade |
The main result of this course is to know the essence of entrepreneurship, with the principles of preparing a business strategy and the principles of running their own business. Developing practical skills in the preparation of a business plan.
Knowledge of business economics and business management
SW1 (NW1): Definitions of entrepreneurship, the issue of innovation, legal forms of enterprises.
SW2 (NW2): Characteristics of spin out and spin off enterprises.
SW3 (NW3): Possibilities of cooperation with the research and development sphere: business incubators.
SW4 (NW3): Business plan - concept, functions, structure of a business plan.
SW5 (NW4): Strategic business plan: strategic goals, strategic plan, characteristics of the immediate and further environment of the company.
SW6 (NW4): Business plan marketing plan: competitor analysis using the benchmarking method
SW7-SW8 (NW5): Marketing plan in business plan: analysis of industry trends, analysis of potential customers, analysis of the potential price, preparation of a promotion strategy.
SW9 (NW6): Organizational plan: organization and management of human resources and infrastructure planning;
SW10 - SW11 (NW8): Technical plan: investment planning.
SW12-SW13 (NW9) Financial plan: financial analysis: balance sheet, income statement, financial flows.
SW14 (NW9) Perform a business risk assessment.
SW15 (NW9) Written test
Exercises:
SC1-SC2 (NC1): Business concept / idea (start up).
SC3 (NC2): Assumptions for the business plan
SC4-SC5 (NC3): Strategic business plan: strategic goals, strategic plan,
SC6 (NC4): Strategic business plan plan: characteristics of the immediate and distant environment of the company.
SC7 (NC5): Business Plan Marketing Plan: Competitor Analysis Using Benchmarking
SC8-SC9 (NC6): Business Plan Marketing Plan: Industry Trend Analysis
SC9 (NC7): Business Plan Marketing Plan: Leading Customer Analysis
SC11 (NC8): Business plan marketing plan: potential price analysis, preparation of promotion strategy.
SC12 (NC8): Organizational plan: organization and management of human resources and infrastructure planning;
SC13 (NC8): Financial plan: financial analysis: balance sheet
SC14 (NC8): Financial plan: financial analysis: profit and loss account, financial flows.
SC15 (NC9): Business risk.
Lecture - conventional lecture using a video projector, presentation of a case study.
Project: practical classes, discussions, case studies.
| Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture - Evaluation of the results of the written test covering knowledge of the content of the subject
Project - Evaluation of the results of the written project covering knowledge of the content of the subject
Final grade = 50% of the final grade from the form of classes lecture + 50% of the final grade from the form of project.
1. Crafting and Executing Strategy: Concepts, Thompson A., Peteraf M. Gamble J., Strickland A., Mc Graw Hill, 2021.
3. Strategic Management, Pearce J.A., Robinson R.B., 2010.
4. Patalas-Maliszewska, Managing Knowledge Wolkers - Value Assessment, Methods, and Application Tools, Springer Verlag, 2013.
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Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 08-04-2022 16:19)
