SylabUZ
| Course name | Fundamentals of Marketing |
| Course ID | 06.9-WM-ER-ZiIP-24_18 |
| Faculty | Faculty of Mechanical Engineering |
| Field of study | WM - oferta ERASMUS |
| Education profile | - |
| Level of studies | Erasmus programme |
| Beginning semester | winter term 2023/2024 |
| Semester | 2 |
| ECTS credits to win | 3 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
|
| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Lecture | 15 | 1 | - | - | Credit with grade |
| Project | 15 | 1 | - | - | Credit with grade |
The main result of this course is to know the elements of marketing, marketing management, and the essence of building a marketing plan as a necessary element of the business plan.
Economics
Course provides a comprehensive approach of theory of marketing, strategic and operational marketing. The steps and procedures of marketing management. Marketing mix: product - the product life cycle, offer positioning, market segmentation, the benefits of buying the product, the concept of range, the steps of introducing new products, the concept of brand positioning and repositioning, price - pricing strategies, , types of prices, price calculation, distribution - distribution channels, types of distribution, distribution systems, promotion - advertising, packaging, sales promotion, public relations, publicity, propaganda, personal selling, promotion. The marketing information process: market research methods - interviews, observations, questionnaires, surveys, etc., Support system marketing decisions. Marketing plan in the business plan - market analysis, the project schedule, SWOT analysis, analysis of resources.
The project: Marketing plan in the business plan for a new company - market analysis, the project schedule, SWOT analysis, analysis of resources
Lecture, project
| Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture: grade
Evaluation of the results of the written test covering knowledge of the content of the subject.
Project: grade
Evaluation of the results of the project and making presentation.
Dennis S., Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption, 2020
Mahoney K.A., Marketing for Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth And Success, 2019
-
Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 07-06-2023 10:38)
