SylabUZ
| Course name | B2B Marketing |
| Course ID | 06.9-WM-ZiIP-IJ-ANG-D-24_17 |
| Faculty | Faculty of Engineering and Technical Sciences |
| Field of study | Management and Production Engineering |
| Education profile | academic |
| Level of studies | Second-cycle studies leading to MSc degree |
| Beginning semester | winter term 2018/2019 |
| Semester | 2 |
| ECTS credits to win | 4 |
| Course type | optional |
| Teaching language | english |
| Author of syllabus |
|
| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Lecture | 15 | 1 | - | - | Exam |
| Project | 30 | 2 | - | - | Credit with grade |
The main goal is to receive the knowledge of the B2B marketing model.
Fundamentals of marketing, Customer relationship management
The lecture covers the following issues: introduction to B2B systems, technologies in B2B solutions, purchase implementation in the B2B model, auction and bidding model, B2B market pillars, examples of B2B marketing solutions.As part of the project, students will design a B2B marketing application model for a selected manufacturing enterprise. The project will include the use of B2B marketing tools to manage the company's marketing strategy. As part of the project, students will use an IT tool, such as the SAP CRM module.
Lecture: a conventional lecture
The project: project
| Outcome description | Outcome symbols | Methods of verification | The class form |
Lecture: graded credit. The rating is issued based on a written exam covering the verification of the knowledge of the issues from the curriculum.
Project: graded credit. The rating is determined based on the results of the test - evaluation of skills related to the performance of project tasks.
Assessment: 50% Lecture, 50% Project.
<!-- right infos--><!-- product img-->
Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 19-09-2018 11:44)
