1. SylabUZ
2. Faculty of Social Sciences
3. winter term 2020/2021
4. Sociology - Second-cycle studies leading to MS degree
5. Techniques for Users Profiling

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Techniques for Users Profiling - course description

Aim of the course

The aim of the course is to familiarize students with the issues of profiling users of various types of services, with particular emphasis on the Internet.

Prerequisites

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Scope

1. Types of profiling
2. From personalization to profiling
3. Profiling tools
4. Methods of reducing profiling
5. Profiling and GDPR
6. Characteristics of selected models of Internet users' behavior
7. Consumption measurement instruments and their classification
8. Rationality and irrationality of consumer behavior Life styles
9. Segmentation analysis, segmentation criteria, market segments

Teaching methods

Work workshop, group work, discussions, presentations

Learning outcomes and methods of theirs verification

Outcome description	Outcome symbols	Methods of verification	The class form

Assignment conditions

Conditions for passing the classes:

Research project with a presentation of the results obtained.

 

Recommended reading

1. Berners ‑Lee T., Long live the Web: a call for continued open standards and neutrality, http:// www. scientificamerican. com/article/long ‑live ‑the ‑web (22. 09. 2015).
2. Marissa Mayer interview on personalization, http://outofmygord. com/2007/02/22/marissa ‑ mayer ‑interview ‑on ‑personalization/ (15. 09. 2015).
3. Pariser E., Filter buble. What the Internet is hiding from you?, New York 2011.

Further reading

Additional materials prepared by the teacher.

Notes

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Modified by dr hab. Dorota Szaban, prof. UZ (last modification: 17-04-2020 16:18)