The primary focus of the course is the presentation of fundamental principles of effective interpersonal communication in business. Developing communication skills.
Prerequisites
None.
Scope
Communication competence and the information society.
Communication. Verbal, non-verbal, written communication. Communication barriers and resolving communication problems. Conditions for effective communication, communcation problems with the client or contractor. Principles of effective self-presentation, self-presentation skills in the workplace.
Electronic Communication in Business, Computer mediated communication. Communication networks and barriers in communication. Netiquette.
The effective written communication. Writing effective messages across multiple forms of media.
Information and communication technologies. E-services.
Learning outcomes and methods of theirs verification
Outcome description
Outcome symbols
Methods of verification
The class form
Assignment conditions
The following guidelines will be used to establish the final grade for the course: the passing condition is to obtain positive marks from all exercises conducted during the semester.
Grades will be administered using the standard 90% = 5, 80% = 4.5, 70% = 4, 60% = 3.5, 50%= 3.
Specifically, 100 – 90 = 5, 89 - 80 = 4.5, 79 - 70 = 4, 69 - 60 = 3.5, and 59 - 50 = 3.
Recommended reading
Anders AD., Coleman JT., Castleberry SB.: Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories. International Journal of Business Communication. 2020;57(3):370-400.
Buzarna-Tihenea (Galbeaza), A., Written Business Communication. Casy Study: Auditor's Report, Ovidius University Annals, Series Economic Sciences. 2019, Vol. 19 Issue 1, pp. 140-147
Kopus TL., Klimova II.: Reimagine Pitch as a Speech Genre in Business Communication, Perm University Herald. Russian & Foreign Philology / Vestnik Permskogo Universiteta. Rossijskaa i Zarubeznaa Filolgia, 2020, 12(3), pp. 31–40.
Moffett JW, Folse JAG, Palmatier RW. A theory of multiformat communication: mechanisms, dynamics, and strategies. Journal of the Academy of Marketing Science [Internet]. 2021 May];49(3):441–61. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=150064101⟪=pl&site=eds-live
Nosalska, K., Mazurek, G.: Marketing principles for Industry 4.0 — a conceptual framework, Engineering Management in Production and Services, 2019, 11(3), 9-20.
Pardillo JC. Business Communication [Internet]. Vol. E-book edition. Oakville, ON, Canada: Society Publishing; 2019. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=2014082⟪=pl&site=eds-live
Further reading
Bhatt.AK Administrative and Business Communication [Internet]. [N.p.]: Laxmi Publications Pvt Ltd; 2015. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1223884⟪=pl&site=eds-live
Mautner G., Rainer F. Handbook of Business Communication : Linguistic Approaches [Internet]. Berlin/Boston: De Gruyter Mouton; 2016. (Handbooks of Applied Linguistics [HAL]). Available from: http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1566035⟪=pl&site=eds-live
Sharma D. A Business Communication Assessment Tool Based on Workplace Assessment Processes and Service-Learning. Business & Professional Communication Quarterly [Internet]. 2021 Jun [cited 2021 Jul 12];84(2):89–115. Available from: http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=150676340⟪=pl&site=eds-live
Notes
None.
Modified by dr inż. Anna Pławiak-Mowna, prof. UZ (last modification: 12-07-2021 12:21)
