1. SylabUZ
2. Faculty of Mechanical Engineering
3. winter term 2023/2024
4. WM - oferta ERASMUS - Erasmus programme
5. Strategic Management

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Strategic Management - course description

Aim of the course

The main objective of the course is to provide knowledge on the methods and tools of strategic analysis and the importance of formulation and implementation the development strategy in a  company.

Prerequisites

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Scope

Lecture:

L1:  The concept, origin and development of strategic management, stages of strategic management, strategic planning methodology.

L2: Document of the strategy.

L3: Balance Scorecard.

L4: Analysis of a further environment (the PEST method)

L5-L6: Analysis of the company's potentials (product life cycle, portfolio methods: McKinsey Matrix, Hofer's Matrix, BCG Matrix, SWOT analysis, strategic balance).

L7-L9: SWOT analysis, the process of formulation and implementation of  development strategies

Project:

P1-P2: Situation diagnosis: input state: description of the solution (product/company), basic description of the product/service, current markets/customers, current offer

P3:  Balance Scorecard – Customer.

P4:  Balance Scorecard – Competition.

P5-P6:  Report from the first part of the project - presentation

P7:  PEST method – political and environment analysis

P8-P9: PEST method – social and technological analysis

P10-P11: SWOT analysis. 

P12:  Formulation of  development strategy.

P13-P15:  Presentation of the strategy of introducing a new company/new product to the market

Teaching methods

Conventional lecture. Classes.

Learning outcomes and methods of theirs verification

Outcome description	Outcome symbols	Methods of verification	The class form

Assignment conditions

Lecture: graded credit

The rating is issued based on a written test covering the verification of the knowledge of the issues from the curriculum.

Class:  graded credit

Assessment: 50%L, 50% Class.

The rating is determined based on the results of the test - evaluation of skills related to the performance of exercise tasks.

Recommended reading

1. Jansson H., International Business Strategy in Complex Markets, 2nd edition, Linnaeus University, Sweden, 2020
2. J. Patalas-Maliszewska, Managing Knowledge Workers - Value Assessment, Methods, and Application tools, Springer Verlag, 2013
3. J.-C. Spender, Business Strategy: Managing Uncertainty, Opportunity, and Enterprise 1st Edition, Oxford University Press, 2014

Further reading

Notes

Modified by prof. dr hab. inż. Justyna Patalas-Maliszewska (last modification: 07-06-2023 10:40)