1. SylabUZ
2. Wydział Mechaniczny
3. semestr zimowy 2018/2019
4. Management and Production Engineering - drugiego stopnia z tyt. magistra inżyniera
5. B2B Marketing

Wygeneruj PDF dla tej strony

B2B Marketing - opis przedmiotu

Cel przedmiotu

The main goal is to receive the knowledge of the B2B marketing model.

 

 

 

Wymagania wstępne

Zapisz zmiany

Fundamentals of marketing, Customer relationship management

 

Zakres tematyczny

The lecture covers the following issues: introduction to B2B systems, technologies in B2B solutions, purchase implementation in the B2B model, auction and bidding model, B2B market pillars, examples of B2B marketing solutions.As part of the project, students will design a B2B marketing application model for a selected manufacturing enterprise. The project will include the use of B2B marketing tools to manage the company's marketing strategy. As part of the project, students will use an IT tool, such as the SAP CRM module.

Metody kształcenia

Lecture: a conventional lecture

The project: project

Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się

Opis efektu	Symbole efektów	Metody weryfikacji	Forma zajęć

Warunki zaliczenia

Lecture: graded credit. The rating is issued based on a written exam covering the verification of the knowledge of the issues from the curriculum.

Project: graded credit. The rating is determined based on the results of the test - evaluation of skills related to the performance of project tasks.

Assessment: 50% Lecture, 50% Project.

Literatura podstawowa

1. Patalas-Maliszewska J., 2017, Methods and Tools for the knowledge Management in Manufacturing Companies, University of Zielona Góra
2. Hutt M., Speh T., 2013, Business Marketing Management, Cengage Learning EMEA              

<!-- right infos--><!-- product img-->

 

 

Literatura uzupełniająca

Uwagi

Zmodyfikowane przez prof. dr hab. inż. Justyna Patalas-Maliszewska (ostatnia modyfikacja: 19-09-2018 11:44)