1. SylabUZ
2. Wydział Nauk Społecznych
3. semestr zimowy 2018/2019
4. Sociology - drugiego stopnia z tyt. magistra
5. Marketing and Persuasion in the Public Sphere

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Marketing and Persuasion in the Public Sphere - opis przedmiotu

Cel przedmiotu

The aim of the course is to familiarize students with the forms and techniques of political and public communication in contemporary societies and basic workshop tools for an analyst of processes shaping public opinion.

 

Wymagania wstępne

Zapisz zmiany

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Zakres tematyczny

1. Concept and the issue of public transport. Mass communication system.
2. Communicology. Theories and approaches.
3. Participants and actors of a communication process.
4. Mass media. Public opinion.
5. Surveys. Cognitive and the persuasive functions.
6. Political propaganda. Classic social engineering tactics of persuasion.
7. Political campaigns and election.
8. Political marketing. Methods and techniques, conditions of effectiveness and consequences.
9. Public relations in politics and the public sphere.
10. Political advertising.

Metody kształcenia

Working with text, group work, analysis of selected cases, discussion.

Efekty uczenia się i metody weryfikacji osiągania efektów uczenia się

Opis efektu	Symbole efektów	Metody weryfikacji	Forma zajęć

Warunki zaliczenia

 

Form of assessment	Remarks
Grade	Yes
Active participation in class discussions.	Yes
Written mid-term exam.	Yes
Course grade	In 50% is a grade of a mid-term exam, in 50% of the assessment of the class activities.

The final grade is the grade of the course

Literatura podstawowa

Castells M., “Communication Power”, Oxford: Oxford University Press, 2011.

Holmes D., “Communication Theory: Media, Technology and Society”, London: SAGE Publications 2005.

McNair B., ”An Introduction to Political Communication” Routedge, London – New York, 2011.

Norris P.,” Why Electoral Integrity Matters”, Oxford University Press, 2014,  paperback

Sanders K., Canel M. J., “Government Communication: Cases and Challenges”, A& C Black, 2013, e-book.

Literatura uzupełniająca

Athique A., “Digital Media and Society: An Introduction”, Polity, 2013.

Piattoni S., “The Theory of Multi-Level Governance: Conceptual, Empirical, and Normative Challenges”, 2010.

Uwagi

Zmodyfikowane przez dr Dorota Bazuń (ostatnia modyfikacja: 02-05-2018 17:53)