SylabUZ
| Course name | Research Methods for Mass Media |
| Course ID | 14.2-WP-SOCDA-MMMB |
| Faculty | Faculty of Social Sciences |
| Field of study | Sociology |
| Education profile | academic |
| Level of studies | Second-cycle studies leading to MS degree |
| Beginning semester | winter term 2018/2019 |
| Semester | 4 |
| ECTS credits to win | 3 |
| Course type | obligatory |
| Teaching language | english |
| Author of syllabus |
|
| The class form | Hours per semester (full-time) | Hours per week (full-time) | Hours per semester (part-time) | Hours per week (part-time) | Form of assignment |
| Class | 30 | 2 | - | - | Credit with grade |
The aim of the course is to familiarize students with traditional and modern mass media research, their specificity and application possibilities.
-
Research institutions market in Poland.
Traditional and modern media - research methods overview, introduction.
Press, radio, television, the Internet as an object of study.
Basic stages and elements of the research process.
Analysis of media content.
Content of the traditional and modern media as the source database for cognition of reality.
Electronic media studies.
Surveys.
Working with text, group work, brainstorming, discussion group.
| Outcome description | Outcome symbols | Methods of verification | The class form |
|
FORM OF ASSESSMENT OF CLASSES |
REMARKS |
|
Grade |
Yes |
|
Preparing the project in writing and presentation during classes.
|
Media research project for a selected topic Compliance with the topic, correct work structure, language, reliability, independence of the work, appropriate selection of the literature of the subject. The correct presentation method, the ability to answer questions about the presented material. |
|
Criteria for grade assessment |
The grade from the exercises is the average of the grades from the project and its presentation |
The final grade* is the grade of the classes
Wimmer R. D., Dominick J. R. (2006), Mass Media Research: An Introduction (10th Edition), Wadsworth, Cengage Learning: Boston MA.
Berger A. A. (1995), Essentials of Mass Communication Theory, Thousands Oaks: Sage Publications.
Karlsson M.B. (2016), Goodbye politics, hello lifestyle. Changing news topics in tabloid, quality and local newspaper websites in the U.K. and Sweden from 2002 to 2012 [in:] Observatorio Journal, vol. 10 – No.4 (2016), 150-165.
Newton K. (1999), Mass Media Effecs: Mobilization or Media Malaise?, [in:] British Journal of Political Sciences, vol. 29, No. 4 (577-599).
Jakubowicz K. (2008), „Poli-tabloidization” and the Media in Central and Eastern Europe, [in:] Global Media Journal—Polish Edition No 1 (4), 2008.
Zielińska M., Szaban D. (2016), On the way to post-materialism? Polish and Ukrainian students in terms of cultural change, [in:] Youth In Central and Eastern Europe. Sociological Studies, 2 (6), p. 135—151.
Crotty M. J. (1998), The Foundations of Social Research: Meaning and Perspective in the Research Process 1st Edition
Modified by dr Dorota Bazuń (last modification: 02-05-2018 18:00)
